If we could measure the succes of relationships, we could compare those results with revenue to gain a different perspective about our business.
Factors like these have curious correlations with revenue that can change your perspective of your business. Some to consider:
By reviewing these relationships and their influence on revenue, you could see your organization through new eyes and identify business and revenue opportunities that you never previously considered.
If business success is based on conversations and interactions between people, and you aren’t somehow measuring how those conversations to build relationships with your customers and to eventually create a community, you may not notice how they are impacting revenue. Salespeople notice this every day. Your customers feel this every day. Look past revenue to find the missing ingredient. It probably lies in how you are engaging with your customers.
The voting membership determines which methodologies and metrics developed and tested should be adopted as a business standard.
We will be leveraging approaches from scientific research and strongly encourage that consulting firms and businesses include academics in this process to ensure data integrity. All approaches presented to the voting membership for review will be validated through reproduceable results.
The process includes five step to get a methdology for metrics approved:
These metrics could then be used in investor presentations, new program proposals, and in annual reports as indicators and signals to support new strategies and activities.
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